Friday, 28 November 2014

Scraping XML Tables with R

A couple of my good friends also recently started a sports analytics blog. We’ve decided to collaborate on a couple of studies revolving around NBA data found at www.basketball-reference.com. This will be the first part of that project!

Data scientists need data. The internet has lots of data. How can I get that data into R? Scrape it!

People have been scraping websites for as long as there have been websites. It’s gotten pretty easy using R/Python/whatever other tool you want to use. This post shows how to use R to scrape the demographic information for all NBA and ABA players listed at www.basketball-reference.com.

Here’s the code:

###### Settings

library(XML)

 ###### URLs

url<-paste0("http://www.basketball-reference.com/players/",letters,"/")

len<-length(url)

 ###### Reading data

tbl<-readHTMLTable(url[1])[[1]]

 for (i in 2:len)

    {tbl<-rbind(tbl,readHTMLTable(url[i])[[1]])}

 ###### Formatting data

colnames(tbl)<-c("Name","StartYear","EndYear","Position","Height","Weight","BirthDate","College")

tbl$BirthDate<-as.Date(tbl$BirthDate[1],format="%B %d, %Y")

Created by Pretty R at inside-R.org

And here’s the result:Result

Source: http://www.r-bloggers.com/scraping-xml-tables-with-r/

Thursday, 27 November 2014

Web Scraping Tools for Non-developers

I recently spoke with a resource-limited organization that is investigating government corruption and wants to access various public datasets to monitor politicians and law firms. They don’t have developers in-house, but feel pretty comfortable analyzing datasets in CSV form. While many public datasources are available in structured form, some sources are hidden in what us data folks call the deep web. Amazon is a nice example of a deep website, where you have to enter text into a search box, click on a few buttons to narrow down your results, and finally access relatively structured data (prices, model numbers, etc.) embedded in HTML. Amazon has a structured database of their products somewhere, but all you get to see is a bunch of webpages trapped behind some forms.

A developer usually isn’t hindered by the deep web. If we want the data on a webpage, we can automate form submissions and key presses, and we can parse some ugly HTML before emitting reasonably structured CSVs or JSON. But what can one accomplish without writing code?

This turns out to be a hard problem. Lots of companies have tried, to varying degrees of success, to build a programmer-free interface for structured web data extraction. I had the pleasure of working on one such project, called Needlebase at ITA before Google acquired it and closed things down. David Huynh, my wonderful colleague from grad school, prototyped a tool called Sifter that did most of what one would need, but like all good research from 2006, the lasting impact is his paper rather than his software artifact.

Below, I’ve compiled a list of some available tools. The list comes from memory, the advice of some friends that have done this before, and, most productively, a question on Twitter that Hilary Mason was nice enough to retweet.

The bad news is that none of the tools I tested would work out of the box for the specific use case I was testing. To understand why, I’ll break down the steps required for a working web scraper, and then use those steps to explain where various solutions broke down.

The anatomy of a web scraper

There are three steps to a structured extraction pipeline:

    Authenticate yourself. This might require logging in to a website or filling out a CAPTCHA to prove you’re not…a web scraper. Because the source I wanted to scrape required filling out a CAPTCHA, all of the automated tools I’ll review below failed step 1. It suggests that as a low bar, good scrapers should facilitate a human in the loop: automate the things machines are good at automating, and fall back to a human to perform authentication tasks the machines can’t do on their own.

    Navigate to the pages with the data. This might require entering some text into a search box (e.g., searching for a product on Amazon), or it might require clicking “next” through all of the pages that results are split over (often called pagination). Some of the tools I looked at allowed entering text into search boxes, but none of them correctly handled pagination across multiple pages of results.

    Extract the data. On any page you’d like to extract content from, the scraper has to help you identify the data you’d like to extract. The cleanest example of this that I’ve seen is captured in a video for one of the tools below: the interface lets you click on some text you want to pluck out of a website, asks you to label it, and then allows you to correct mistakes it learns how to extract the other examples on the page.

As you’ll see in a moment, the steps at the top of this list are hardest to automate.

What are the tools?

Here are some of the tools that came highly recommended, and my experience with them. None of those passed the CAPTCHA test, so I’ll focus on their handling of navigation and extraction.

    Web Scraper is a Chrome plugin that allows you to build navigable site maps and extract elements from those site maps. It would have done everything necessary in this scenario, except the source I was trying to scrape captured click events on links (I KNOW!), which tripped things up. You should give it a shot if you’d like to scrape a simpler site, and the youtube video that comes with it helps get around the slightly confusing user interface.

    import.io looks like a clean webpage-to-api story. The service views any webpage as a potential data source to generate an API from. If the page you’re looking at has been scraped before, you can access an API or download some of its data. If the page hasn’t been processed before, import.io walks you through the process of building connectors (for navigation) or extractors (to pull out the data) for the site. Once at the page with the data you want, you can annotate a screenshot of the page with the fields you’d like to extract. After you submit your request, it appears to get queued for extraction. I’m still waiting for the data 24 hours after submitting a request, so I can’t vouch for the quality, but the delay suggests that import.io uses crowd workers to turn your instructions into some sort of semi-automated extraction process, which likely helps improve extraction quality. The site I tried to scrape requires an arcane combination of javascript/POST requests that threw import.io’s connectors for a lo
op, and ultimately made it impossible to tell import.io how to navigate the site. Despite the complications, import.io seems like one of the more polished website-to-data efforts on this list.

    Kimono was one of the most popular suggestions I got, and is quite polished. After installing the Kimono bookmarklet in your browser, you can select elements of the page you wish to extract, and provide some positive/negative examples to train the extractor. This means that unlike import.io, you don’t have to wait to get access to the extracted data. After labeling the data, you can quickly export it as CSV/JSON/a web endpoint. The tool worked seamlessly to extract a feed from the Hackernews front page, but I’d imagine that failures in the automated approach would make me wish I had access to import.io’s crowd workers. The tool would be high on my list except that navigation/pagination is coming soon, and will ultimately cost money.

    Dapper, which is now owned by Yahoo!, provides about the same level of scraping capabilities as Kimono. You can extract content, but like Kimono it’s unclear how to navigate/paginate.

    Google Docs was an unexpected contender. If the data you’re extracting is in an HTML table/RSS Feed/CSV file/XML document on a single webpage with no navigation/authentication, you can use one of the Import* functions in Google Docs. The IMPORTHTML macro worked as advertised in a quick test.

    iMacros is a tool that I could imagine solves all of the tasks I wanted, but costs more than I was willing to pay to write this blog post. Interestingly, the free version handles the steps that the other tools on this list don’t do as well: navigation. Through your browser, iMacros lets you automate filling out forms, clicking on “next” links, etc. To perform extraction, you have to pay at least $495.

    A friend has used Screen-scraper in the past with good outcomes. It handles navigation as well as extraction, but costs money and requires a small amount of programming/tokenization skills.

    Winautomation seems cool, but it’s only available for Windows, which was a dead end for me.

So that’s it? Nothing works?

Not quite. None of these tools solved the problem I had on a very challenging website: the site clearly didn’t want to be crawled given the CAPTCHA, and the javascript-submitted POST requests threw most of the tools that expected navigation through links for a loop. Still, most of the tools I reviewed have snazzy demos, and I was able to use some of them for extracting content from sites that were less challenging than the one I initially intended to scrape.

All hope is not lost, however. Where pure automation fails, a human can step in. Several proposals suggested paying people on oDesk, Mechanical Turk, or CrowdFlower to extract the content with a human touch. This would certainly get us past the CAPTCHA and hard-to-automate navigation. It might get pretty expensive to have humans copy/paste the data for extraction, however. Given that the tools above are good at extracting content from any single page, I suspect there’s room for a human-in-the-loop scraping tool to steal the show: humans can navigate and train the extraction step, and the machine can perform the extraction. I suspect that’s what import.io is up to, and I’m hopeful they keep the tool available to folks like the ones I initially tried to help.

While we’re on the topic of human-powered solutions, it might make sense to hire a developer on oDesk to just implement the scraper for the site this organization was looking at. While a lot of the developer-free tools I mentioned above look promising, there are clearly cases where paying someone for a few hours of script-building just makes sense.

Source: http://blog.marcua.net/post/74655674340

Monday, 24 November 2014

A Content Marketer's Guide to Data Scraping

As digital marketers, big data should be what we use to inform a lot of the decisions we make. Using intelligence to understand what works within your industry is absolutely crucial within content campaigns, but it blows my mind to know that so many businesses aren't focusing on it.

One reason I often hear from businesses is that they don't have the budget to invest in complex and expensive tools that can feed in reams of data to them. That said, you don't always need to invest in expensive tools to gather valuable intelligence — this is where data scraping comes in.

Just so you understand, here's a very brief overview of what data scraping is from Wikipedia:

    "Data scraping is a technique in which a computer program extracts data from human-readable output coming from another program."

Essentially, it involves crawling through a web page and gathering nuggets of information that you can use for your analysis. For example, you could search through a site like Search Engine Land and scrape the author names of each of the posts that have been published, and then you could correlate this to social share data to find who the top performing authors are on that website.

Hopefully, you can start to see how this data can be valuable. What's more, it doesn't require any coding knowledge — if you're able to follow my simple instructions, you can start gathering information that will inform your content campaigns. I've recently used this research to help me get a post published on the front page of BuzzFeed, getting viewed over 100,000 times and channeling a huge amount of traffic through to my blog.

Disclaimer: One thing that I really need to stress before you read on is the fact that scraping a website may breach its terms of service. You should ensure that this isn't the case before carrying out any scraping activities. For example, Twitter completely prohibits the scraping of information on their site. This is from their Terms of Service:

    "crawling the Services is permissible if done in accordance with the provisions of the robots.txt file, however, scraping the Services without the prior consent of Twitter is expressly prohibited"

Google similarly forbids the scraping of content from their web properties:

    Google's Terms of Service do not allow the sending of automated queries of any sort to our system without express permission in advance from Google.

So be careful, kids.
Content analysis

Mastering the basics of data scraping will open up a whole new world of possibilities for content analysis. I'd advise any content marketer (or at least a member of their team) to get clued up on this.

Before I get started on the specific examples, you'll need to ensure that you have Microsoft Excel on your computer (everyone should have Excel!) and also the SEO Tools plugin for Excel (free download here). I put together a full tutorial on using the SEO tools plugin that you may also be interested in.

Alongside this, you'll want a web crawling tool like Screaming Frog's SEO Spider or Xenu Link Sleuth (both have free options). Once you've got these set up, you'll be able to do everything that I outline below.

So here are some ways in which you can use scraping to analyse content and how this can be applied into your content marketing campaigns:

1. Finding the different authors of a blog

Analysing big publications and blogs to find who the influential authors are can give you some really valuable data. Once you have a list of all the authors on a blog, you can find out which of those have created content that has performed well on social media, had a lot of engagement within the comments and also gather extra stats around their social following, etc.

I use this information on a daily basis to build relationships with influential writers and get my content placed on top tier websites. Here's how you can do it:

Step 1: Gather a list of the URLs from the domain you're analysing using Screaming Frog's SEO Spider. Simply add the root domain into Screaming Frog's interface and hit start (if you haven't used this tool before, you can check out my tutorial here).

Once the tool has finished gathering all the URLs (this can take a little while for big websites), simply export them all to an Excel spreadsheet.

Step 2: Open up Google Chrome and navigate to one of the article pages of the domain you're analysing and find where they mention the author's name (this is usually within an author bio section or underneath the post title). Once you've found this, right-click their name and select inspect element (this will bring up the Chrome developer console).

Within the developer console, the line of code associated to the author's name that you selected will be highlighted (see the below image). All you need to do now is right-click on the highlighted line of code and press Copy XPath.

For the Search Engine Land website, the following code would be copied:

//*[@id="leftCol"]/div[2]/p/span/a

This may not make any sense to you at this stage, but bear with me and you'll see how it works.

Step 3: Go back to your spreadsheet of URLs and get rid of all the extra information that Screaming Frog gives you, leaving just the list of raw URLs – add these to the first column (column A) of your worksheet.

Step 4: In cell B2, add the following formula:

=XPathOnUrl(A2,"//*[@id='leftCol']/div[2]/p/span/a")

Just to break this formula down for you, the function XPathOnUrl allows you to use the XPath code directly within (this is with the SEO Tools plugin installed; it won't work without this). The first element of the function specifies which URL we are going to scrape. In this instance I've selected cell A2, which contains a URL from the crawl I did within Screaming Frog (alternatively, you could just type the URL, making sure that you wrap it within quotation marks).

Finally, the last part of the function is our XPath code that we gathered. One thing to note is that you have to remove the quotation marks from the code and replace them with apostrophes. In this example, I'm referring to the "leftCol" section, which I've changed to ‘leftCol' — if you don't do this, Excel won't read the formula correctly.

Once you press enter, there may be a couple of seconds delay whilst the SEO Tools plugin crawls the page, then it will return a result. It's worth mentioning that within the example I've given above, we're looking for author names on article pages, so if I try to run this on a URL that isn't an article (e.g. the homepage) I will get an error.

For those interested, the XPath code itself works by starting at the top of the code of the URL specified and following the instructions outlined to find on-page elements and return results. So, for the following code:

//*[@id='leftCol']/div[2]/p/span/a

We're telling it to look for any element (//*) that has an id of leftCol (@id='leftCol') and then go down to the second div tag after this (div[2]), followed by a p tag, a span tag and finally, an a tag (/p/span/a). The result returned should be the text within this a tag.

Don't worry if you don't understand this, but if you do, it will help you to create your own XPath. For example, if you wanted to grab the output of an a tag that has rel=author attached to it (another great way of finding page authors), then you could use some XPath that looked a little something like this:

//a[@rel='author']

As a full formula within Excel it would look something like this:

=XPathOnUrl(A2,"//a[@rel='author']")

Once you've created the formula, you can drag it down and apply it to a large number of URLs all at once. This is a huge time-saver as you'd have to manually go through each website and copy/paste each author to get the same results without scraping – I don't need to explain how long this would take.

Now that I've explained the basics, I'll show you some other ways in which scraping can be used…

2. Finding extra details around page authors

So, we've found a list of author names, which is great, but to really get some more insight into the authors we will need more data. Again, this can often be scraped from the website you're analysing.

Most blogs/publications that list the names of the article author will actually have individual author pages. Again, using Search Engine Land as an example, if you click my name at the top of this post you will be taken to a page that has more details on me, including my Twitter profile, Google+ profile and LinkedIn profile. This is the kind of data that I'd want to gather because it gives me a point of contact for the author I'm looking to get in touch with.

Here's how you can do it.

Step 1: First we need to get the author profile URLs so that we can scrape the extra details off of them. To do this, you can use the same approach to find the author's name, with just a little addition to the formula:

=XPathOnUrl(A2,"//a[@rel='author']", <strong>"href"</strong>)

The addition of the "href" part of the formula will extract the output of the href attribute of the atag. In Lehman terms, it will find the hyperlink attached to the author name and return that URL as a result.

Step 2: Now that we have the author profile page URLs, you can go on and gather the social media profiles. Instead of scraping the article URLs, we'll be using the profile URLs.

So, like last time, we need to find the XPath code to gather the Twitter, Google+ and LinkedIn links. To do this, open up Google Chrome and navigate to one of the author profile pages, right-click on the Twitter link and select Inspect Element.

Once you've done this, hover over the highlighted line of code within Chrome's developer tools, right-click and select Copy XPath.

Step 3: Finally, open up your Excel spreadsheet and add in the following formula (using the XPath that you've copied over):

=XPathOnUrl(C2,"//*[@id='leftCol']/div[2]/p/a[2]", "href")

Remember that this is the code for scraping Search Engine Land, so if you're doing this on a different website, it will almost certainly be different. One important thing to highlight here is that I've selected cell C2 here, which contains the URL of the author profile page and not just the article page. As well as this, you'll notice that I've included "href" at the end because we want the actual Twitter profile URL and not just the words ‘Twitter'.

You can now repeat this same process to get the Google+ and LinkedIn profile URLs and add it to your spreadsheet. Hopefully you're starting to see the value in this, and how it can be used to gather a lot of intelligence that can be used for all kinds of online activity, not least your SEO and social media campaigns.

3. Gathering the follower counts across social networks

Now that we have the author's social media accounts, it makes sense to get their follower counts so that they can be ranked based on influence within the spreadsheet.

Here are the final XPath formulae that you can plug straight into Excel for each network to get their follower counts. All you'll need to do is replace the text INSERT SOCIAL PROFILE URL with the cell reference to the Google+/LinkedIn URL:

Google+:

=XPathOnUrl(<strong>INSERTGOOGLEPROFILEURL</strong>,"//span[@class='BOfSxb']")

LinkedIn:

=XPathOnUrl(<strong>INSERTLINKEDINURL</strong>,"//dd[@class='overview-connections']/p/strong")

4. Scraping page titles

Once you've got a list of URLs, you're going to want to get an idea of what the content is actually about. Using this quick bit of XPath against any URL will display the title of the page:

=XPathOnUrl(A2,"//title")

To be fair, if you're using the SEO Tools plugin for Excel then you can just use the built-in feature to scrape page titles, but it's always handy to know how to do it manually!

A nice extra touch for analysis is to look at the number of words used within the page titles. To do this, use the following formula:

=CountWords(A2)

From this you can get an understanding of what the optimum title length of a post within a website is. This is really handy if you're pitching an article to a specific publication. If you make the post the best possible fit for the site and back up your decisions with historical data, you stand a much better chance of success.

Taking this a step further, you can gather the social shares for each URL using the following functions:

Twitter:

=TwitterCount(<strong>INSERTURLHERE</strong>)

Facebook:

=FacebookLikes(<strong>INSERTURLHERE</strong>)

Google+:

=GooglePlusCount(<strong>INSERTURLHERE</strong>)

Note: You can also use a tool like URL Profiler to pull in this data, which is much better for large data sets. The tool also helps you to gather large chunks of data from other social networks, link data sources like Ahrefs, Majestic SEO and Moz, which is awesome.

If you want to get even more social stats then you can use the SharedCount API, and this is how you go about doing it…

Firstly, create a new column in your Excel spreadsheet and add the following formula (where A2 is the URL of the webpage you want to gather social stats for):

=CONCATENATE("http://api.sharedcount.com/?url=",A2)

You should now have a cell that contains your webpage URL prefixed with the SharedCount API URL. This is what we will use to gather social stats. Now here's the Excel formula to use for each network (where B2 is the cell that contaiins the formula above):

StumbleUpon:

=JsonPathOnUrl(B2,"StumbleUpon")

Reddit:

=JsonPathOnUrl(B2,"Reddit")

Delicious:

=JsonPathOnUrl(B2,"Delicious")

Digg:

=JsonPathOnUrl(B2,"Diggs")

Pinterest:

=JsonPathOnUrl(B2,"Pinterest")

LinkedIn:

=JsonPathOnUrl(B2,"Linkedin")

Facebook Shares:

=JsonPathOnUrl(B2,"Facebook.share_count")

Facebook Comments:

=JsonPathOnUrl(B2,"Facebook.comment_count")

Once you have this data, you can start looking much deeper into the elements of a successful post. Here's an example of a chart that I created around a large sample of articles that I analysed within Upworthy.com.

The chart looks at the average number of social shares that an article on Upworthy receives vs the number of words within its title. This is invaluable data that can be used across a whole host of different on-page elements to get the perfect article template for the site you're pitching to.

See, big data is useful!

5. Date/time the post was published

Along with analysing the details of headlines that are working within a site, you may want to look at the optimal posting times for best results. This is something that I regularly do within my blogs to ensure that I'm getting the best possible return from the time I spend writing.

Every site is different, which makes it very difficult for an automated, one-size-fits-all tool to gather this information. Some sites will have this data within the <head> section of their webpages, but others will display it directly under the article headline. Again, Search Engine Land is a perfect example of a website doing this…

So here's how you can scrape this information from the articles on Search Engine Land:

=XPathOnUrl(<strong>INSERTARTICLEURL</strong>,"//*[@class='dateline']/text()")

Now you've got the date and time of the post. You may want to trim this down and reformat it for your data analysis, but you've got it all in Excel so that should be pretty easy.

Extra reading

Data scraping is seriously powerful, and once you've had a bit of a play around with it you'll also realise that it's not that complicated. The examples that I've given are just a starting point but once you get your creative head on, you'll soon start to see the opportunities that arise from this intelligence.

Here's some extra reading that you might find useful:

    http://findmyblogway.com/scraping-communities-with-xpath/

    http://builtvisible.com/data-entry-is-a-waste-of-time/

    http://www.seotakeaways.com/data-scraping-guide-for-seo/

    http://okdork.com/2014/04/30/the-step-by-step-guide-to-10x-growth-for-any-blog/

TL;DR

    Start using actual data to inform your content campaigns instead of going on your gut feeling.

    Gather intelligence around specific domains you want to target for content placement and create the perfect post for their audience.

    Get clued up on XPath and JSON through using the SEO Tools plugin for Excel.

    Spend more time analysing what content will get you results as opposed to what sites will give you links!

    Check the website's ToS before scraping.

Source:http://moz.com/blog/a-content-marketers-guide-to-data-scraping

Thursday, 20 November 2014

Web Scraping for SEO with these Open-Source Scrapers

When conducting Search Engine Optimization (SEO), we’re required to scrape websites for data, our campaigns, and reports for our clients. At the lowest level we utilize scraping to keep track of rankings on search engines like Google, Bing, and Yahoo, even keep a track of links on websites to know when it’s completed its lifespan. Then we’ve used them to help us aggregate data from APIs, RSS feeds, and websites to conduct some of our data mining to find patterns to help us become more competitive. 

So scraping is a function majority of companies (SEOmoz, Raventools, and Google) have to do to either save money, protect intellectual property, track trends, etc… Businesses can find infinite uses with scraping tools, it just depends if you’re an printed circuit board manufacturer looking for ideas on your e-mail marketing campaign or a Orange County based business trying to keep an eye out on the competition. which is why we’ve created a comprehensive list of open source scrapers out there to help all the businesses out there. Just keep in mind we haven’t used all of them!

Words of caution, web scrapers require knowledge specific to the language such as PHP & cURL. Take into considerations issues like cookie management, fault tolerance, organizing the data properly, not crashing the website being scraped, and making sure the website doesn’t prohibit scraping.

If you’re ready, here’s the list…

Erlang

    eBot

Java

    Heritrix
    Nutch
    Piggy Bank
    WebSPHINX
    WebHarvest

PHP

    PHPCrawl
    Snoopy
    SpiderMonkey

Python

    BeautifulSoap
    HarvestMan
    Scrape.py
    Scrapemark
    Scrapy **
    Mechanize

Ruby

    Anemone
    scRUBYt

We’ll come back and update this list as we encounter more! If you would like to submit a solution we missed, feel free. Also we’re looking for guides related to each of these, so if you know of any or would be interested in guesting blogging about one, let us know!

Source:http://www.annexcore.com/blog/web-scraping-for-seo-with-these-open-source-scrapers/

Tuesday, 18 November 2014

Get started with screenscraping using Google Chrome’s Scraper extension

How do you get information from a website to a Excel spreadsheet? The answer is screenscraping. There are a number of softwares and plattforms (such as OutWit Hub, Google Docs and Scraper Wiki) that helps you do this, but none of them are – in my opinion – as easy to use as the Google Chrome extension Scraper, which has become one of my absolutely favourite data tools.

What is a screenscraper?

I like to think of a screenscraper as a small robot that reads websites and extracts pieces of information. When you are able to unleash a scraper on hundreads, thousands or even more pages it can be an incredibly powerful tool.

In its most simple form, the one that we will look at in this blog post, it gathers information from one webpage only.

Google Chrome’s Scraper

Scraper is an Google Chrome extension that can be installed for free at Chrome Web Store.

Image

Now if you installed the extension correctly you should be able to see the option “Scrape similar” if you right-click any element on a webpage.

The Task: Scraping the contact details of all Swedish MPs

Image

This is the site we’ll be working with, a list of all Swedish MPs, including their contact details. Start by right-clicking the name of any person and chose Scrape similar. This should open the following window.

Understanding XPaths

At w3schools you’ll find a broader introduction to XPaths.

Before we move on to the actual scrape, let me briefly introduce XPaths. XPath is a language for finding information in an XML structure, for example an HTML file. It is a way to select tags (or rather “nodes”) of interest. In this case we use XPaths to define what parts of the webpage that we want to collect.

A typical XPath might look something like this:

    //div[@id="content"]/table[1]/tr

Which in plain English translates to:

    // - Search the whole document...

    div[@id="content"] - ...for the div tag with the id "content".

    table[1] -  Select the first table.

    tr - And in that table, grab all rows.

Over to Scraper then. I’m given the following suggested XPath:

    //section[1]/div/div/div/dl/dt/a

The results look pretty good, but it seems we only get names starting with an A. And we would also like to collect to phone numbers and party names. So let’s go back to the webpage and look at the HTML structure.

Right-click one of the MPs and chose Inspect element. We can see that each alphabetical list is contained in a section tag with the class “grid_6 alpha omega searchresult container clist”.

 And if we open the section tag we find the list of MPs in div tags.

We will do this scrape in two steps. Step one is to select the tags containing all information about the MPs with one XPath. Step two is to pick the specific pieces of data that we are interested in (name, e-mail, phone number, party) and place them in columns.

Writing our XPaths

In step one we want to try to get as deep into the HTML structure as possible without losing any of the elements we are interested in. Hover the tags in the Elements window to see what tags correspond to what elements on the page.

In our case this is the last tag that contains all the data we are looking for:

    //section[@class="grid_6 alpha omega searchresult container clist"]/div/div/div/dl

Click Scrape to test run the XPath. It should give you a list that looks something like this.

Scroll down the list to make sure it has 349 rows. That is the number of MPs in the Swedish parliament. The second step is to split this data into columns. Go back to the webpage and inspect the HTML code.

I have highlighted the parts that we want to extract. Grab them with the following XPaths:

    name: dt/a
    party: dd[1]
    region: dd[2]/span[1]
    seat: dd[2]/span[2]
    phone: dd[3]
    e-mail: dd[4]/span/a

Insert these paths in the Columns field and click Scrape to run the scraper.

Click Export to Google Docs to get the data into a spreadsheet.

Source: http://dataist.wordpress.com/2012/10/12/get-started-with-screenscraping-using-google-chromes-scraper-extension/

Monday, 17 November 2014

Screen-scraping with WWW::Mechanize

Screen-scraping is the process of emulating an interaction with a Web site - not just downloading pages, but filling out forms, navigating around the site, and dealing with the HTML received as a result. As well as for traditional lookups of information - like the example we'll be exploring in this article - we can use screen-scraping to enhance a Web service into doing something the designers hadn't given us the power to do in the first place. Here's an example:

I do my banking online, but get quickly bored with having to go to my bank's site, log in, navigate around to my accounts and check the balance on each of them. One quick Perl module (Finance::Bank::HSBC) later, and now I can loop through each of my accounts and print their balances, all from a shell prompt. Some more code, and I can do something the bank's site doesn't ordinarily let me - I can treat my accounts as a whole instead of individual accounts, and find out how much money I have, could possibly spend, and owe, all in total.

Another step forward would be to schedule a crontab every day to use the HSBC option to download a copy of my transactions in Quicken's QIF format, and use Simon Cozens' Finance::QIF module to interpret the file and run those transactions against a budget, letting me know whether I'm spending too much lately. This takes a simple Web-based system from being merely useful to being automated and bespoke; if you can think of how to write the code, then you can do it. (It's probably wise for me to add the caveat, though, that you should be extremely careful working with banking information programatically, and even more careful if you're storing your login details in a Perl script somewhere.)

Back to screen-scrapers, and introducing WWW::Mechanize, written by Andy Lester and based on Skud's WWW::Automate. Mechanize allows you to go to a URL and explore the site, following links by name, taking cookies, filling in forms and clicking "submit" buttons. We're also going to use HTML::TokeParser to process the HTML we're given back, which is a process I've written about previously.

The site I've chosen to demonstrate on is the BBC's Radio Times site, which allows users to create a "Diary" for their favorite TV programs, and will tell you whenever any of the programs is showing on any channel. Being a London Perl M[ou]nger, I have an obsession with Buffy the Vampire Slayer. If I tell this to the BBC's site, then it'll tell me when the next episode is, and what the episode name is - so I can check whether it's one I've seen before. I'd have to remember to log into their site every few days to check whether there was a new episode coming along, though. Perl to the rescue! Our script will check to see when the next episode is and let us know, along with the name of the episode being shown.

Here's the code:

  #!/usr/bin/perl -w
  use strict;
  use WWW::Mechanize;
  use HTML::TokeParser;

If you're going to run the script yourself, then you should register with the Radio Times site and create a diary, before giving the e-mail address you used to do so below.

  my $email = ";
  die "Must provide an e-mail address" unless $email ne ";

We create a WWW::Mechanize object, and tell it the address of the site we'll be working from. The Radio Times' front page has an image link with an ALT text of "My Diary", so we can use that to get to the right section of the site:

  my $agent = WWW::Mechanize->new();
  $agent->get("http://www.radiotimes.beeb.com/");
  $agent->follow("My Diary");

The returned page contains two forms - one to allow you to choose from a list box of program types, and then a login form for the diary function. We tell WWW::Mechanize to use the second form for input. (Something to remember here is that WWW::Mechanize's list of forms, unlike an array in Perl, is indexed starting at 1 rather than 0. Our index is, therefore,'2.')

  $agent->form(2);

Now we can fill in our e-mail address for the '<INPUT name="email" type="text">' field, and click the submit button. Nothing too complicated.

  $agent->field("email", $email);
  $agent->click();

WWW::Mechanize moves us to our diary page. This is the page we need to process to find the date details from. Upon looking at the HTML source for this page, we can see that the HTML we need to work through is something like:

  <input>
  <tr><td></td></tr>
  <tr><td></td><td></td><td class="bluetext">Date of episode</td></tr>
  <td></td><td></td>
  <td class="bluetext"><b>Time of episode</b></td></tr>
  <a href="page_with_episode_info"></a>

This can be modeled with HTML::TokeParser as below. The important methods to note are get_tag - which will move the stream on to the next opening for the tag given - and get_trimmed_text, which returns the text between the current and given tags. For example, for the HTML code "<b>Bold text here</b>", my $tag = get_trimmed_text("/b") would return "Bold text here" to $tag.

Also note that we're initializing HTML::TokeParser on '\$agent->{content}' - this is an internal variable for WWW::Mechanize, exposing the HTML content of the current page.

  my $stream = HTML::TokeParser->new(\$agent->{content});
  my $date;
    # <input>
  $stream->get_tag("input");
  # <tr><td></td></tr><tr>
  $stream->get_tag("tr"); $stream->get_tag("tr");
  # <td></td><td></td>
  $stream->get_tag("td"); $stream->get_tag("td");
  # <td class="bluetext">Date of episode</td></tr>
  my $tag = $stream->get_tag("td");
  if ($tag->[1]{class} and $tag->[1]{class} eq "bluetext") {
      $date = $stream->get_trimmed_text("/td");
      # The date contains '&nbsp;', which we'll translate to a space.
      $date =~ s/\xa0/ /g;
  }
   # <td></td><td></td>
  $stream->get_tag("td");
  # <td class="bluetext"><b>Time of episode</b> 
  $tag = $stream->get_tag("td");
  if ($tag->[1]{class} eq "bluetext") {
      $stream->get_tag("b");
      # This concatenates the time of the showing to the date.
      $date .= ", from " . $stream->get_trimmed_text("/b");
  }
  # </td></tr><a href="page_with_episode_info"></a>
  $tag = $stream->get_tag("a");
  # Match the URL to find the page giving episode information.
  $tag->[1]{href} =~ m!src=(http://.*?)'!;

We have a scalar, $date, containing a string that looks something like "Thursday 23 January, from 6:45pm to 7:30pm.", and we have an URL, in $1, that will tell us more about that episode. We tell WWW::Mechanize to go to the URL:

  $agent->get($1);

The navigation we want to perform on this page is far less complex than on the last page, so we can avoid using a TokeParser for it - a regular expression should suffice. The HTML we want to parse looks something like this:

  <br><b>Episode</b><br>  The Episode Title<br>

We use a regex delimited with '!' in order to avoid having to escape the slashes present in the HTML, and store any number of alphanumeric characters after some whitespace, all between <br> tags after the Episode header:

  $agent->{content} =~ m!<br><b>Episode</b><br>\s+?(\w+?)<br>!;

$1 now contains our episode, and all that's left to do is print out what we've found:

  my $episode = $1;
  print "The next Buffy episode ($episode) is on $date.\n";

And we're all set. We can run our script from the shell:

  $ perl radiotimes.pl

  The next Buffy episode (Gone) is Thursday Jan. 23, from 6:45 to 7:30 p.m.
I hope this gives a light-hearted introduction to the usefulness of the modules involved. As a note for your own experiments, WWW::Mechanize supports cookies - in that the requestor is a normal LWP::UserAgent object - but they aren't enabled by default. If you need to support cookies, then your script should call "use HTTP::Cookies; $agent->cookie_jar(HTTP::Cookies->new);" on your agent object in order to enable session-volatile cookies for your own code.
Happy screen-scraping, and may you never miss a Buffy episode again.

Source: http://www.perl.com/pub/2003/01/22/mechanize.html

Friday, 14 November 2014

Big Data Democratization via Web Scraping

Big Data Democratization via Web Scraping

If  we had to put democratization of data inline with the classroom definition of democracy, it would read- Data by the people, for the people, of the people. Makes a lot of sense, doesn’t it? It resonates with the generic feeling we have these days with respect to easy access to data for our daily tasks. Thanks to the internet revolution, and now the social media.

Big-data-crawling

Big Data web Crawling

By the people- most of the public data on the web is a user group’s sentiments, analyses and other information.

Of the people- Although the “of” here does not literally mean that the data is owned, all such data on the internet either relates to the user group itself or its views on things.

For the people- Most of this data is presented via channels (either social media, news, etc.) for public benefit be it travel tips, daily news feeds, product price comparisons, etc.

Essentially, data democratization has come to mean that by leveraging cloud computing, data that’s mostly user-generated on the internet has become accessible by all industries- big or small for their own internal use (commercial or not). This democratization has been put to use for unearthing hidden patterns from big blobs of datasets. Use cases have evolved with the consumer internet landscape and Big Data is now being used for various other means quite unanticipated.

With respect to the democratization, we’ve also heard enough about how data analytics is paving way beyond data analysts within companies and becoming available to even the non-tech-savvies. But did anyone mention DaaS providers who aid in the very first phase of data acquisition? Data scraping or web crawling (whatever your lingo is) has come to become an indivisible part of data democratization, especially when talking large-scale. The first step into bringing the public data to use is acquiring it which is where setting up web crawlers internally or partnering with DaaS providers comes to play. This blog guides towards making a choice. Its not always all the data that companies crunch or should crunch from the web. There’s obviously certain channels that are of more interest to the community than the rest and there lies the barrier- to identify sources of higher ROI and acquire data in a machine-readable format.

DaaS providers usually come to help with the entire data acquisition pipeline- starting from picking the right sources through crawl, extraction, dedup as well as data normalization based on specific requirements. Once the data has been acquired, its most likely published on another channel. Such network effect bolsters the democracy.

Steps in Data Acquisition Pipeline

crawl-extract-norm

Note- PromptCloud only delivers structured data as per the schema provided.

So while democratization may refer to easy access of computing resources in order to draw patterns from Big Data, it could also be analogous to ensuring right data in the right format at right intervals. In fact, DaaS providers have themselves used this democracy to empower it further.

Source:https://www.promptcloud.com/blog/big-data-democratization-using-web-scraping-2/

Wednesday, 12 November 2014

Why Businesses Need Data Scraping Service?

With the ever-increasing popularity of internet technology there is an abundance of knowledge processing information that can be used as gold if used in a structured format. We all know the importance of information. It has indeed become a valuable commodity and most sought after product for businesses. With widespread competition in businesses there is always a need to strive for better performances.

Taking this into consideration web data scraping service has become an inevitable component of businesses as it is highly useful in getting relevant information which is accurate. In the initial periods data scraping process included copying and pasting data information which was not relevant because it required intensive labor and was very costly. But now with the help of new data scraping tools like Mozenda, it is possible to extract data from websites easily. You can also take the help of data scrapers and data mining experts that scrape the data and automatically keep record of it.

How Professional Data Scraping Companies and Data Mining Experts Device a Solution?

Data Scraping Plan and Solutions

ImageCredit:http://www.loginworks.com/images/newscapingpage/data-as-service-plan.png

Why Data Scraping is Highly Essential for Businesses?

Data scraping is highly essential for every industry especially Hospitality, eCommerce, Research and Development, Healthcare, Financial and data scraping can be useful in marketing industry, real estate industry by scraping properties, agents, sites etc., travel and tourism industry etc. The reason for that is it is one of those industries where there is cut-throat competition and with the help of data scraping tools it is possible to extract useful information pertaining to preferences of customers, their preferred location, strategies of your competitors etc.

It is very important in today’s dynamic business world to understand the requirements of your customers and their preferences. This is because customers are the king of the market they determine the demand. Web data scraping process will help you in getting this vital information. It will help you in making crucial decisions which are highly critical for the success of business. With the help of data scraping tools you can automate the data scraping process which can result in increased productivity and accuracy.

Reasons Why Businesses Opt. For Website Data Scraping Solutions:

Website Scraping
Demand For New Data:

There is an overflowing demand for new data for businesses across the globe. This is due to increase in competition. The more information you have about your products, competitors, market etc. the better are your chances of expanding and persisting in competitive business environment. The manner in which data extraction process is followed is also very important; as mere data collection is useless. Today there is a need for a process through which you can utilize the information for the betterment of the business. This is where data scraping process and data scraping tools come into picture.

ImageCredit:3idatascraping.com
Capitalize On Hot Updates:

Today simple data collection is not enough to sustain in the business world. There is a need for getting up to date information. There are times when you will have the information pertaining to the trends in the market for your business but they would not be updated. During such times you will lose out on critical information. Hence; today in businesses it is a must to have recent information at your disposal.

The more recent update you have pertaining to the services of your business the better it is for your growth and sustenance. We are already seeing lot of innovation happening in the field of businesses hence; it is very important to be on your toes and collect relevant information with the help of data scrapers. With the help of data scrapping tools you can stay abreast with the latest developments in your business albeit; by spending extra money but it is necessary tradeoff in order to grow in your business or be left behind like a laggard.

Analyzing Future Demands:

Foreknowledge about the various major and minor issues of your industry will help you in assessing the future demand of your product / service. With the help of data scraping process; data scrapers can gather information pertaining to possibilities in business or venture you are involved in. You can also remain alert for changes, adjustments, and analysis of all aspects of your products and services.

Appraising Business:

It is very important to regularly analyze and evaluate your businesses. For that you need to evaluate whether the business goals have been met or not. It is important for businesses to know about your own performance. For example; for your businesses if the world market decides to lower the prices in order to grow their customer base you need to be prepared whether you can remain in the industry despite lowering the price. This can be done only with the help of data scraping process and data scraping tools.

Source:http://www.habiledata.com/blog/why-businesses-need-data-scraping-service

Tuesday, 11 November 2014

How to scrape Amazon with WebDriver in Java

Here is a real-world example of using Selenium WebDriver for scraping.
This short program is written in Java and scrapes book title and author from the Amazon webstore.
This code scrapes only one page, but you can easily make it scraping all the pages by adding a couple of lines.

You can download the souce here.

import java.io.*;
import java.util.*;
import java.util.regex.*;

import org.openqa.selenium.*;
import org.openqa.selenium.firefox.FirefoxDriver;


public class FetchAllBooks {

    public static void main(String[] args) throws IOException {

        WebDriver driver = new FirefoxDriver();
      

driver.navigate().to("http://www.amazon.com/tag/center%20right?ref_=tag_dpp_cust_itdp_s_t&sto

re=1");

        List<WebElement> allAuthors =  driver.findElements(By.className("tgProductAuthor"));
        List<WebElement> allTitles =  driver.findElements(By.className("tgProductTitleText"));
        int i=0;
        String fileText = "";

        for (WebElement author : allAuthors){
            String authorName = author.getText();
            String Url = (String)((JavascriptExecutor)driver).executeScript("return

arguments[0].innerHTML;", allTitles.get(i++));
            final Pattern pattern = Pattern.compile("title=(.+?)>");
            final Matcher matcher = pattern.matcher(Url);
            matcher.find();
            String title = matcher.group(1);
            fileText = fileText+authorName+","+title+"\n";
        }

        Writer writer = new BufferedWriter(new OutputStreamWriter(new

FileOutputStream("books.csv"), "utf-8"));
        writer.write(fileText);
        writer.close();

        driver.close();
    }
}

Source: http://scraping.pro/scraping-amazon-webdriver-java/

Sunday, 9 November 2014

Web Scraping: Business Intelligence

Web scraping is simply getting of information that is both hidden and unhidden from the internet. Web scraping is one of the latest technologies used in harvesting data from WebPages. It has been used to extract useful information for practical and beneficial applications and its interpretation has been tested in decision making. Web scraping is a new term that overshadows the traditional data harvesting technique that was used before. It has been regarded as knowledge discovery in databases for research and even marketing monitoring.

This article explores the various business intelligence ways in which web scraping can be used to be of importance.

Web scraping services has been used by many companies that have a strong customer focus. These companies range from sectors like retail, financial services, and marketing and communication organizations. It quite important to realize that web scraping has great signifies and impact in the varied commercial applications for the better understanding and prediction of the critical data. The data may range from stocks to consumer behaviors. The consumer behaviors are better shown in trends like customer profiles, purchasing and industry analysis among others.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-business-intelligence/

Friday, 7 November 2014

Web Scraping Popularity Soars

The world is stirred because of the ever-growing web scraping success in almost all of its services. Success stories pertaining to the benefits of online data collection in business, research, politics, health, and almost all aspects of human life are endless. With this popularity surge, it has become a hot issue and many are questioning its legality and reliability.

Looking back, this simple harvesting of pertinent data from competitors and the global market in general like anything else started as a non-threatening and advanced form of web research. Eventually, when the benefits begin to manifest and the system improves, many are lured into it that it has become one of the strongest and fastest growing business in the world.

Simple Beginnings

As naturally as a law of life that great things come from small beginnings, data mining was conceived as a process in gaining information, mostly in research. This act of collecting information through the internet was never imagined to be what it has become nowadays.

Source:http://www.loginworks.com/blogs/web-scraping-blogs/web-scraping-popularity-soars/